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    New year, new support

    You don't need a reinvention. Just clinically studied NAD+ for the cells you have.

Backed by 25 years of research &innovation

We've led the way in healthy aging science, pioneering discoveries in NAD+ with Niagen@.

  • 40+

    Human Clinical Studies

  • 50+

    Patents

  • 500+

    Published Scientific Studies

  • 300+

    Global Research Collaborations

    MEET OUR STAR SUPERNUTRIENT

    The #1 NAD+ booster¹

    Discover Tru Niagen, a revolutionary supplement backed by decades of research and clinically proven to increase NAD+ up to 150% to keep your cells performing at their best.


    Powered by Niagen®, our patented form of nicotinamide riboside, Tru Niagen is one of the most well-researched, efficient, and superior NAD+ precursors available, ensuring you get the best for your health.

    About TRU NIAGEN

    Our foundational 300mg daily serving is clinically proven to increase NAD+ levels by over 50% in most individuals. 

    Tru Niagen gives you the daily support you need to help your body manage the cellular demands of aging and stressors such as poor diet, excess alcohol consumption, overtraining, a sedentary lifestyle, immune stress, and excess sun exposure. 

    Our award-winning, key ingredient, Niagen® NR (nicotinamide roboside), is backed by world-leading researchers, and currently featured in more than 65% of registered, ongoing, or completed trials on nicotinamide riboside (NR).²

    Made in the U.S. with globally sourced components.

    Whole-body benefits

    From your daily routine to your most challenging goals, Tru Niagen powers your cellular health, helping you thrive at every age.

    • Healthy Aging

      Boost NAD+ levels for energized,resilient cells, ready for repair at any time.

    • Brain

      Power your hardworking brain cells withthe optimal functional energy.

    • Heart

      Support your heart cells with theessential care they need for cellular resilience.

    • Muscle

      Fuel the peak performance, faster recovery, and endurance of your cells.

    • Cellular Health

      Support your 37.2 trillion cells withincreased NAD+ for energy and repair.

    • Lifestyle Stress Management

      Daily stressors deplete NAD+,accelerating aging. Replenish NAD+ tosupport your health.

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      Backed by world-leading researchers

      Roger Kornberg, Ph.D.

      "Niagen, Niagen Bioscience's patented nicotinamide riboside product, is one of the most well-studied,carefully controlled dietary supplements, and indeed, agold standard in the industry."

      Charles Brenner, Ph.D.

      "Disturbances in NAD coenzymes can leave tissuesunable to repair themselves, generate energy, andperform their normal homeostatic functions. In manyconditions of metabolic stress, the genes that convertNR to NAD are up-regulated, which provides unique value over all other NAD precursors."

      Dr. Rudolph Tanzi

      "With the clear preclinical benefits of NR observed in the brains of mice, I look forward to future clinical trial findings from testing in human subjects. In themeantime, the known ability of NR to enhance mitochondrial function and cellular energy makes it atop choice for my personal daily regimen."

      Dr. Jim LaValle

      "Tru Niagen stands out as the leading, gold-standard NAD+ supplement...crucial for maintaining cellularresilience,energy metabolism, and overall cellularrepair. Further, it features patented nicotinamide riboside (NR),which is the most efficient NAD+precursor available."

      Whole-body benefits

      From your daily routine to your biggest goals, Tru Niagen powers your cellular health, helping you thrive.

      • HEALTHY AGING

        Helps target hallmarks of aging

        Replenish NAD+ daily to keep your cells energized,supported during repair, and resilient.

      • BRAIN HEALTH

        Supports brain health

        Support your hardworking brain cells with increased NAD+.

      • HEART HEALTH

        Supports heart health

        Supports cellular energy that your heart cells need.

      • MUSCLE HEALTH

        Cellular performance and repair

        Help fuel your muscle cells to support recovery and repair.

      • CELLULAR HEALTH

        Cellular energy and DNA repair

        Support your 37.2 trillion cells by supporting cellularenergy, metabolism, and repair.

      • IFESTYLE STRESS MANAGEMENT*

        Mitigate the effect of stressors

        Daily stressors can deplete NAD+, which can accelerateaging. Replenish NAD+ to support your health.